Official: GM and Disney sign new deal to replace 13-year-old Test Track attraction

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Official: GM and Disney sign new deal to replace 13-year-old Test Track attraction

January 12th, 2012 | 0 Comments »

Filed under: Etc., Marketing/Advertising, Technology, Chevrolet, GM, Design/Style

General Motors has announced that it will continue to work with Disney. The two companies have agreed to renew their long-term partnership to rework the Test Track attraction at the Walt Disney World Resort in Orlando, Florida. The ride is now officially 13 years old, and GM will work closely with Walt Disney Imagineering to create a new, design-oriented version of the ride. Right now, the two companies plan on shuttering the Test Track in April of this year. Later in 2012, the attraction will reopen as the Chevrolet Design Center at Epcot.

Neither GM nor Disney have given a clear view of what the new Chevrolet Design Center will offer visitors. The automaker says guests will receive an “immersive experience in the design process of the vehicles they see on the road today,” though details are scarce beyond that. Hit the jump to check out the short press release for yourself.

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GM and Disney sign new deal to replace 13-year-old Test Track attraction originally appeared on 7×69 on Thu, 12 Jan 2012 08:31:00 EST. Please see our terms for use of feeds.

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