Filed under: Marketing/Advertising, Technology, Videos, BMW, Humor The world is a distracting place. No matter where you are or what you’re doing, there are any number of things designed specifically to draw your attention elsewhere. It’s true when you’re driving, too, which is why automakers like BMW have crafted technologies like lane departure... 

Filed under: Marketing/Advertising, BMW, UK Sponsoring most events is pretty straightforward for any company: fork over the right sum of cash and you’re the new official automaker/timekeeper/jelly donut of whatever the event is. But for BMW, its status as Official Automotive Partner of the London 2012 Olympic and Paralympic Games is a bit more complicated. Even... 

Filed under: Europe, Marketing/Advertising, Safety, Videos A European group called Responsible Young Drivers wanted to showcase the dangers of texting while driving, and got ad agency Publicis to help them out. The result: a two-minute spot that put trainee drivers in Belgium with an instructor who said part of their driving test would be to avoid an obstacle... 

Filed under: Performance, Marketing/Advertising, Videos, Hatchback, Celebrities, Fiat Ah, Catrinel Menghia. Fiat knows a good thing when it finds one, and so it’s no surprise to see a trio of new advertisements staring the Romanian-born and Italian-speaking model alongside the 2012 500 Abarth. First up is a minute-long montage showing the Scorpion-addled... 

Filed under: Budget, Sedan, Marketing/Advertising, Videos, Chevrolet Zombies are more like us than you’d imagine – although they have different reasons, they hate flossing as much as many humans. That’s one of the insights gleaned from a new web commercial for the Chevrolet Cruze in which one of our “zombie overlords” shares his... 

Filed under: Etc., Marketing/Advertising, Honda, Design/Style Do you spend a lot of time pinning your favorite things on Pinterest? Honda may be looking to hand you $500 as part of the company’s first campaign on the social outlet. Honda is singling out active Pinterest users and handing some of them $500 to indulge in a “Pintermission” to... 

Filed under: Performance, SUV, Marketing/Advertising, Videos, Mercedes-Benz, Luxury Three screen tests for the 2013 Mercedes-Benz G63 AMG have been completed, and we think it’s gonna be a star. As with the G55, we expect the vehicle’s reputation to far outshine its sales, but with an exponentially improved interior, 544 horsepower, 560 pound-feet... 

Filed under: Motorsports, Marketing/Advertising, Videos, BMW In between bouts of Olympic games, the official torch that traditionally kicks off the opening ceremonies makes the long journey by a relay of runners to the host site. And you can bet that over the course of years, it has passed through some tricky environmental conditions. But is it ready to endure... 

Filed under: Performance, Marketing/Advertising, Videos, Hatchback, Renault Renault Sport invited its fans to suggest challenges for the Twingo R.S. to overcome, and one of the chosen feats was for it to play the ball in a game of ten-pin. After some establishing shots and burnouts, the 133-horsepower hot hatch gets going down the lane. To make sure it doesn’t... 

Filed under: Budget, Etc., Marketing/Advertising, Hatchback, Chevrolet Oh, how we’d like to go all grumpy-old-man-get-off-my-lawn on Chevrolet for this latest bit of hipster marketing. But dammit, it’s got robots in it. Real robots, industrial robots, installed inside a 2012 Chevrolet Sonic hatchback. And it’s just so cool. The robots are there...